Because forgetting to define your end-user is the easiest way to make a video that gets lost in the virtual abyss! With Steven Howley, Ryan Dietz, Patrick Ryan Sullivan, Ames Adamson. Without such an accurate planning and precise marketing campaigns, these films would not become the historical films that are remembered in all corners of the world at all times, say production experts from Red Rock Entertainment Ltd. Age, location, occupation and hobbies are a few of the demographics that make up target markets. Never. Filmmakers chimed in with everything from “tweens” to “adults over 30.” Many filmmakers responded with the word: “Everybody!” And while I love the enthusiasm, without much exception, defining your audience by age or gender is extremely broad. Once the film is released, the contacts you collected from the printed and online sources can be great platforms for spreading the word of mouth about your project. It is especially timely as last week’s Film Policy Review called for the audience to be at the forefront of industry decisions. Now, when you have all the data at hand, it’s time to sum up all your groundwork and set up three to five categories of the audience who are potentially genuinely interested in a film product of yours. The Target Audience. Figure out why these fans should watch your movie. film, music, television show) is aimed. A while back, I posted this question to our Facebook Filmmaking Stuff community: Who is your target audience? Target audience 1. And before you get into the mechanics of growing your audience – You need to take time to find your target audience even before you write your screenplay. This contributed to the rise in the 1940s of female film genres such as woman's pictures, which appealed to the female audience of wives, girlfriends, daughters, and mothers of men who were deployed. How will your movie to appeal to viewing needs of your audience? Both examples are the perfect targeting of the potential audience. You are always encouraged to conduct your own due-diligence before purchasing any product or service. From there, you will want to study this info and get to know your audience. Teenagers love the adrenaline burst they get from watching action films and this often continues into adulthood. Open up a spreadsheet and add these publications to your list. Who is the Target Film Audience The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. Teenagers? People interested in the real story of the Titanic. For instance, Eternal Sunshine of the Spotless Mind had Jim Carrey playing a serious dramatic role which was an unusual line of acting for him in 2004; the Desert Flower tells a true success story about a girl who escapes from Somalia and turns to be a supermodel. This is the only way to make a film successful! I have been working in distribution for the greater part of my career, and I can tell you that many awesome movies get crappy distribution deals. A late night infomercial promoting homosexuality allows a young man to see his sleeping buddy in a different light. The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. It’s a plane! A target audience is a group of people identified as likely customers of a business. Horror thrillers Techno thrillers Horror thrillers are often less intellectually demanding, and are therefore often aimed at young adults, from mature teenagers onwards. Target audience research 2. A trailer can play a major role in enticing audiences to go and view a film. Your Pal Sal, The big news in home entertainment this week is the DVD/Blu-Ray release of Jordan Peele's Get Out.The blockbuster "social thriller" took the industry by … Are they business owners or unemployed? If you have a movie you’re looking to sell, you may also want to check out The Sell Your Movie System. In addition to print, you will want to explore the Internet for online publications. Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience. The following are common types of … One factor, of course, was Walt’s ability, from the beginning, to convince people into buying into his visions. Examples of crimedramas 4. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. This is not the wisdom to rely on. Since magazine revenue is based on understanding subscribers, most established publications will have this info available. In addition to getting inside the head of your audience, your next task is to figure out why these people enjoy your genre. This skill of his translates into one of the company’s key factors to its success – understanding its target market. What makes your movie unique from the other, competing movies in existence? Target audiences are always for a particular niche — a group of people with specific interests and of a defined age, gender, interests, etc. As the head and the heart of the film, you in the first place have to understand what makes your film unique and why the target audience (that we are going to define in just a second) has to watch your film over another. Communications, media and entertainment with a large budget may target as broad an audience as possible. If you enjoyed this article, make sure you grab a copy of The Filmmaker Roadmap. Demographics. Well, because is a distributor, investor, or producer hears such a wording in a pitch, you can forget about getting a good deal. Google searches can also lead to very useful, and invariably free, data. Once you create your list of print publications catering to your niche, your next step is to understand your audience. And with the onset of World War II, audience composition changed dramatically: with a significant segment of the male population off at war, Hollywood films targeted a predominantly female audience. Groundbreaking Audience Research on SA Film The National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture has commissioned groundbreaking research to create an understanding of South Africa’s audience landscape and attitudes to local film. A Target audience analysis: The types of target audience By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. Ex: Our movie is about zombies that attack ninjas. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. 1. Who is your primary target audience?Ex: Mid-west, male college kids who love zombie movies. Unless you can answer these questions, you are doomed to fail. 12 Types of Target Audience Everyone. This means men, women, teens, tweens, children, puppies and space aliens … Since my movie appeals to every man, woman and child on the planet, I want to sell it for a million dollars? (Actually, I'm a little biased. Before you go, make sure you grab a copy of The Filmmaker Roadmap. The countries with the largest audience include the United States, Mexico, Belgium, industries, etc., and their audience n So if you know that a particular colleague won’t like your work but the audience will love it and sweep off the tickets from the box offices, then think carefully what is more important to you. There are two most important ideas about the target audience: a) “Everybody” is not the definition of a target audience. Or worse, many filmmakers will tell you that everyone is their audience. Ask yourself (but please do it honestly): what makes your film unique? Ever.b) Fellow filmmakers are not your target audience. The obvious one, Willy Wonka. Locations such … Once you refine your film’s concept — the area of interests that it encompasses, the further steps will go easier. Once you know the main idea of the film, its concept must be identified for the upcoming purposes. Start building your mailing list. As far as a target audience, it would have the following characteristics. Why not? Ma Rainey’s Black Bottom: How Oppression Creates Violence, ‘The Devil All The Time’ heralds the arrival of Tom Holland, Actor, Why the Time Is Ripe for Animation in Philippine Feature-Length Films, Scorsese proves his mastery, once more, as a cinematic storyteller with his somber yet riveting…. Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. However, in both cases the box-office takings and the world-wide fame of these films is unarguable. If your movie does not have enough juice to get a an awesome distribution deal, your returns will be driven by YOUR OWN marketing and distribution efforts. If this is a new concept, you’re not alone. Women? The contrary example is Paranormal Activity which due to its dreadful graphics and scenography clearly outlined the narrow niche of the interested putting off the great masses. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Yes, there are cases when films don’t fall into one targeted niche (and it happens more frequently than one could have imagined), yet genuinely wide appeal in the film industry is an extremely rare almost extinct cases. Target audience. The comparison might have to do with the fact both films deal with evil corporations and kids having to stop them… I know Robocop isn’t a kid, but he does eat baby food, so… Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Why your project is worth watching over the hundreds of similar works? Your goal is to create a database of the top fifty publications geared towards your niche audience. 2. ATTENTION: Links and articles shared on this website contain affiliate links and also promote products and services. I teach filmmakers how to make, market and sell films without Hollywood. A popular scheme such as CACI’s ACORN geo-demographic systemclassifies neighbourhoods into six categories, … The age that action films target is approximately 15-40. 2. So with all that said, you should be well armed with the tools to define your target audience, create content that will appeal to them and upload videos that they can access. Are they college educated? Clear binary oppositions are also used to seal the narrative. Let’s take Tell Tale Heart produced by Red Rock Entertainment. 3. The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. Locations. Fans of the stars. Maybe you're a hair salon marketing yourself to middle-aged men who like sports, or maybe you're a restaurant catering to savvy couples with interest in exotic cuisine. Why should your audience spend two hours watching your movie? This information will then be utilized when you create and refine your marketing message. Filed Under: film distribution Tagged With: distribution deal, marketing budget, marketing plan, niche audience, target audience, I'm Jason Brubaker. 3. It’s a story based on the classic novel by Edgar Allan Poe about a meticulously planned murder of a vulture-eyed man committed by the narrator. Finally the use of a three act narrative structure in horror films is usually prominent, which makes the narrative structure appear fairly predictable. Most filmmakers fail to consider their target audience. Filmmaking Stuff Is A Production Of Brubaker Unlimited LLC Copyright 2020. sign up for the most awesome filmmaking newsletter ever. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film. How do I make this happen?”. But I do think you'll like the Filmmaking Stuff I send you.). Defining a target audience helps create more efficient marketing messages. Why would they want to watch your movie? Ex: Mid-west, male college kids who love zombie movies. What makes your movie different from competing movies? Make a list of 5 ideal movie fan categories for your title. What is the average income? Enter your current email address below so we know where to send your filmmaker roadmap: In this downloadable guide, you'll receive the SIX essential tactics to rapidly grow your filmmaking career, so you can take action. Do they live in the city or on the farm? Every week at least one filmmaker emails me with something like this: “I made a movie and we just won best picture at a regional festival you never heard of! Always keep your target audience in mind when signing up for any activities related to your film. Once ready, test your data. The target audience in the filmmaking is the foundation of everything: from the film script to distribution, from the cast selection to the sales channels. However, once they reach the age of about 40, the appeal of action films to them slows down which is why the primary audience is young people. Why should your audience spend two hours watching your movie? Do they have jobs? Beverly Hills, CA 90211. It’s a bird! Most movies with GP rating strive for the broadest audience possible - to make money of course. These are not filmmakers who buy billions of tickets to the cinema, these are not filmmakers who purchase your DVDs and merch, these are not filmmakers who constitute the “paying” part of your target audience. Think what it is your film is about? Not 1 or 2 but the shitty 3rd one they made to appeal to a younger audience. Target AudienceMy group are focusing on the film genre – Drama.A drama film is a genre that depends mostly on... 3. While the shows and movies are more child or teen-oriented, the parks and cruises also target adults with adult-only entertainment, bars, clubs and other age-restricted activities. And unlike the major movie studios, you do not have the marketing budget to support this. People who like movies in gereal - movie buffs. Frequently, such testing will also eliminate particular parts of your initial research and so will help you refine the ultimate target audience. To put it into examples: Star Wars is a great example of the encompassing target audience since young and old wait in the endless lines to get tickets for the new episode. Can you understand why this sentiment is seriously flawed? 8950 West Olympic Blvd #515 What makes your movie different from competing movies? Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). Always Define Your Target Audience. The audience of animated films is as above. So what are the secrets of targeting the right audience? If budget allows, it’s also beneficial to work on the psychographic research to understand your potential target audience better. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. narratives involve the audience and encourage them to be an active audience. 1. Who is your primary target audience? This means we receive compensation. So if you'd like more tactics like the article you just read, make sure you sign up for the most awesome filmmaking newsletter ever. Its audience is often young men under the age of 35, and the audience with university degrees is the largest. Iphone users are the most common. Walt Disney was a smart man who understood who he was trying to reach with his films and his parks. In fact, forget about getting any deal at all. They don’t bring profits. Such a film automatically relates to those loving crime and murder stories as well as the fans of the great master — Edgar Poe. Whenever you hear anyone saying “this is a universal film that will be loved by everyone” just shake your head, roll your eyes, and go away. While it’s sometimes important to follow the example of other filmmakers and try to make them love your job, remember that they are NOT your target audience. The profile we used forms a target audience of moviegoers that watch between 3 and 52 films. Their audience contains people from all continents, of all genders, and of all ages. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. One of the first places to find your audience is the local newsstand. In fact, most film distribution deals suck. The other film that popped into my head was Robocop 3. previous 1 Taking time to understand your audience will enable you to create an image of your ideal audience member. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. To do this, reach out to the top ten publications on your list and ask them to forward information about their subscriber demographics. Target audience The media industry is highly competitive and all media texts are created with a target audience in mind. It’s…Scarlett Johansson?! The target audience of a comedy film is very dependant on the content of the film. Only after careful testing, you will know who and why is interested in your new film. If you would like more information, please read our full Compensation Disclosure. Who Is Your Target Audience: Action Steps. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … A target market is a group of people to whom you want to aim to sell. Defining Audiences • A Target Audience is the particular group at which a product (e.g. This may be due to the idea that true love can be found and many women around this age have not yet found a partner. I spent most of my career working in film distribution. Directed by David Kittredge. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. People who like romance and drama movies. Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. The Harry Potter franchise aged considerably over its 10-year, eight-film lifespan. Defined by a particular product (e.g. It will allow you to look at not only purely social classifications but also at more broad psychological factors such as personalities, values, attitudes, interests, and lifestyle. Master — Edgar Poe Red Rock entertainment show ) is aimed watch between 3 and 52 films your goal to... Uncover the veil of this matter Policy Review called for the most filmmaking. And the audience of moviegoers that watch between 3 and 52 films, television show ) is.. 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